Vation provides members and clients with the tools and services that drive innovation across the technology ecosystem, resulting in faster time-to-market and improved profitability. Vation connects the ecosystem and enables success at scale with its online platform (VIP), consultative services and networking events.

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The model allows any company to put in their own data and come up with a go-to-market answer.

Our model takes the mystery out of the channel. Reverse the channel tax perception and turn it into an annuity.

See head-to-head comparisons for direct to consumer, single-tier indirect, and the two-tier distribution focused partner-led indirect model.

Demistify The Channel

Qualify Go-To-Market Variables

Our go-to-market financial model enables companies to qualify all the different go-to-market variables with real data.

Decades of channel experience packed into one calculator.

A $1 billion-plus hardware maker showed a 64% increase in EBITDA to 46% in a two-tier distribution model compared with 28% in a direct model and 39% in a single-tier direct to VAR model

Make the right go-to-market decision backed by data.

A hybrid technology company taking advantage of a two-tier distribution showed a 50% increase in EBITDA to 33% compared with 22% for a direct route-to-market and 27% for a single-tier model.

An emerging technology software company, showed a 13% increase in EBITDA with a two-tier distribution model to 79% compared with 70% for a direct model and 73% for a single-tier model

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